For the image and the regional identity

Image and identity campaign

On the occasion of the 200th anniversary of the Rheinhessen Region 2016, a so far unique communication campaign was initiated, which will continue until today. The goal was and is a sustainable image and identity formation for Rheinhessen.

Campaign theme cottage

In line with the anniversary motto, an eye-catching campaign was developed that is "quite different" and continues beyond the anniversary year 2016 until today.

Ambassador article picture

The aim of the 2016 anniversary campaign was to make the region better known nationwide. And how could this be better than with the help of prominent ambassadors from culture, media, fashion, sports, wine and business, who give Rheinhessen a face, even beyond the borders? Since then, other personalities have joined as ambassadors. Get to know our current Rheinhessen ambassadors and find out why they supported the region as prominent advocates.


MERIAN - the synonym for travel and culture at the highest level. MERIAN makes you want to travel. Every month, the premium magazine shows the variety and uniqueness of a country, a city or a region - and in November 2015 Rheinhessen was the topic of its own issue for the first time!

Rheinhessen coin

Private individuals can also support the jubilee with a donation. A great opportunity with real MehrWERT offers a special medal edition, which is issued on the occasion of the 200th birthday in limited quantities. Each buyer not only financially supports the anniversary - he also receives a constant investment and / or a special gift.

Rheinhessen offers much more

Events & Wine festivals

in Rheinhessen


Events & Wine festivals in Rheinhessen

Packages & Day programs

in Rheinhessen


Packages & Day programs in Rheinhessen

Accommodations & Hotels

in Rheinhessen


Accommodations & Hotels in Rheinhessen

Winegrowers & Wineries

in Rheinhessen


Winegrowers & Wineries in Rheinhessen

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