About 1.500 winegrower families do not only cultivate the grapes, but also produce their own wine and market it themselves.
Their advantage is the efficiency that they get from their specification and size. Sales in food retail or export are mainly taken over by large commercial wineries.
The future of self-marketers lies in the increase of value creation. Community initiatives such as RS Rheinhessen Silvaner, Selection Rheinhessen and the VDP classification are an important support in the winemaker's work.
Structural change in Rheinhessen continues. With every new generation in a wine-growing business there are new decisions made concerning growth or value creation. And yet, it only ever is a good decision, if it is good for the next generation.