A loud cockcrow sounds. For Anja Gockel fans the sign: Now the show starts! Premiere in Mainz for the internationally successful Mainzer: For the first time, the fashion designer and Rheinhessen anniversary ambassador Anja Gockel presented her current summer collection at the Fashion Night on April 28 at Möbel Martin. A home game - and a unique experience for the 800 fashion-conscious visitors.
Together with the project office 200 Jahre Rheinhessen and the agency BARTENBACH as organizer, the idea for this show was created about one year ago as a highlight of the jubilee year. The great response shows: Rheinhessen is in heavy demand. And Anja Gockel does not just inspire Rheinhessen: Numerous celebrities from Germany and abroad are among the customers of the label, which celebrates its 20th anniversary in the Rheinhessen anniversary year.
"Two great anniversaries that coincide in 2016: 20 years of Anja Gockel and 200 years of Rheinhessen - a celebration of diversity. I am delighted to present such a large fashion show on this beautiful occasion and to share a sense of international catwalks with my homeland, "said the ambassador of Rheinhessen in her short speech before the show.
After musical approval by the band with the fitting name "Colors", the catwalk started at 9 pm: 14 models, among them the aminata, known from a model casting TV show, present a total of 50 looks from the current "amelia "-Sommerkollektion.
In addition, Anja Gockel also presented her Rheinhessen T-shirt anniversary collection, which found a rousing outlet after the show: designer tops for men and women, for a symbolic price of 20.16 euros each, available in white and black, with a total of five different motifs. The models in watercolor style with cheeky sayings are available as long and short sleeve shirts. Also a motive for the European Football Championship 2016 is included.
Behind the scenes, a team of 50 people, from dressers to hair and make-up artists to designers, made sure that the 45-minute show ran smoothly and thrilled audiences.
The visitors also expected a varied program around the topics of fashion, equipment, interior and cosmetics. Various exhibitors presented their range of services in these areas. In addition, drinks and culinary delicacies from the Rheinhessen kitchen were offered on all floors of the furniture store.
The night was not only fashionable, but also long: from 22 to 2 o'clock RPR1 invited all dance enthusiastic fashion fans to the Dance Night.
For all those who could not be there live and want to wear a real Anja Gockel designer piece in the future: The T-shirts from the Rheinhessen anniversary collection are available directly at the event or online in the Rheinhessen shop at www.shop-rheinhessen. de available.
The current summer collection 2016 "amelia" is available at the Anja Gockel Shop in Mainz right next to the designer's studio (Alte Patrone, Am Judensand 59e, 55122 Mainz, opening hours: Monday to Friday from 10am to 7pm, Saturday from 10am to 4pm) , Here, Anja Gockel likes to personally advise, in the place where she also creates her fashion: a very special and unique shopping experience in the region. As I said: Rheinhessen is very much in fashion!