The area wine advertising based in Alzey was founded in 1961. The purpose of the association is to promote the sales of Rheinhessen wines at home and abroad. Community advertising promotes Rheinhessen wine as "Die Weine der Winzer" (engl.: the winemaker's wines). It provides its members with advertising material, advice, trade contacts and training opportunities. Rheinhessenwein e.V. is the central information office for all questions about wine from Germany's largest wine-growing region.