Tourism Strategy 2025
Concentration on promising target groups and topics
Tourism in Rheinhessen is increasingly becoming a strong economic factor in Rheinhessen. A gross turnover of approx. 1 billion euros, an employment effect of approx. 14,500 people and growth in the last 10 years of approx. 25% of overnight stays and 36% of guest arrivals are a clear indication of successful strategic work. Under the leadership of Rheinhessen-Touristik GmbH, between October 2016 and May 2017, the previous strategy "ErlebnisWeinkulturlandschaft Rheinhessen" was updated in collaboration with the consulting company inspektour GmbH from Hamburg to ensure that this dynamic continues. The "Tourism Strategy Rheinhessen 2025 - Erlebnis.Wein.Kultur.Landschaft." Created in a participatory process defines for Rheinhessen the key strategic areas, goals and very specific flagship projects that should contribute to the sustainable, dynamic development of the tourism region. The strategy process was supported by EU funds from the LEADER fund.