Kick-off event cycle tourism development plan, © LAG Rheinhessen© LAG Rheinhessen

The cycle tourism development plan is one of seven flagship projects of the new tourism strategy Rheinhessen 2025. It should create a basis for action, the bike tourism offer consistently to the competition and further develop. The combination of cycling with hiking, wine and culture is an important concern. In addition, a model for the financing and quality assurance of route management and marketing should be designed and adopted.

The aim is a competitive cycle path network that can exist in Germany tourism with comparable tourist destinations. The entire process is moderated externally in order to involve all participants and to bring about decisions with the necessary neutrality and transparency.

Contents and goals:

  • Detailed evaluation of the current themed cycling routes based on the target group analysis for Rhineland-Palatinate / Rheinhessen
  • Working out of unique selling points for cycling tourism in Rheinhessen
  • Network of the most competitive route routes or

Round routes with decision

  • Development of a target group oriented marketing concept
  • Financing model for -> continuous quality assurance

of the network and the accompanying infrastructure -> implementation of a
professional cycling tourism marketing with decision

  • Construction of cycle tourism service and adventure infrastructure
  • Short guide to implementation, quality assurance and marketing

of tourist cycle paths in Rheinhessen

Further information:

https://www.rheinhessen.de/radtouristischer-entwicklungsplan-rheinhessen

Facts at a glance
Carrier: Rheinhessen-Touristik GmbH
contact: Karen Jäger
Place of implementation: Rheinhessen
Air flow: € 24,500 EAFRD funds
Implementation period: 2018-2019

Contact details:

Contact details:

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