Set signs for origin
Europe is characterized by many regional specialties and products that are unique in their diversity and specific to their specific origin or production processes. Only in this way will the cultural and gastronomic heritage of Europe be kept alive. At the same time it is important to ensure the competitiveness of the often small-scale structured European agriculture in the global agricultural trade and to protect the rural areas of Europe as attractive economic and living spaces.
Only if the effort to produce a traditional product pays off, ie if producers are "fairly remunerated" for their efforts to produce specialties, can they produce a wide range of quality products. The prerequisite for this is that they are able to inform consumers adequately and appropriately about the special features, the origin and the quality of their products. Consumers, in turn, must be able to rely on the truthfulness and accuracy of the information and information, and on the misuse of the name.
Food, agricultural products and in particular wines can have a clear connection with their origin in terms of taste. They are typical and recognizable for their region. The European Union has therefore adopted EU Community Trademarks to protect these products with certain provenances. They ensure that consumers can be sure to buy a product that is verifiably made from the source. This creates trust and facilitates the selection. Community symbols protect products from abuse and counterfeiting worldwide and show consumers that they are quality products that are subject to special requirements.