The logo as a signal for origin and community
Rheinhessen - on the way to the brand
The goal is to bundle the diverse activities in the region even more, thereby creating synergy effects and becoming more effective in communication with the outside world. The umbrella brand "Rheinhessen" also aims to strengthen people's identification with their region. Because every single one is an ambassador for the region, carries its benefits to the outside and thus supports the purpose of all activities: growth for the Rheinhessen region.