Rheinhessen wine brad ambassadors. In Rheinhessen, the first election for a wine queen took place in 1952. The guidelines of the Rheinhessenwein eV state, among other things, that the applicant must come from Rheinhessen and be from a family of winegrowers or have a qualified vocational training. The young women need to have extensive knowledge in viticulture, winemaking and wine consumption. On the day of the election they must be at least 18 years old. Also, strong attachment to the wine an authentic appearance are required. The ability of dialogue with the consumer is just as desirable as quick-wittedness, sympathetic self-expression and foreign language skills.