Print and online marketing for the new predicate hiking trails in Rheinhessen
Partial action field 1.1 Tourist offers
The "Hiwweltouren" in Rheinhessen are a figurehead of the wine and tourism region Rheinhessen. In connection with the already existing predicate hiking trails "Hiwweltouren", in 2016 five new hiking trails were created.
In order to successfully market these new Rheinhessen predicate hiking trails and to increase the brand awareness of the "Hiwweltouren" brand as a whole, print and online marketing measures were developed and carried out as part of the LEADER project. The project was consistently based on the current information and communication behavior of the guests.
Contents and goals:
(Website, blog, social media) -> the content should be the
Focus on interaction with the guest
Lists, Tutorials, Games, Slideshows, Surveys, Podcasts,
Reviews, interviews and whitepapers
Addressing guests with appropriate motives to ensure
|Carrier:||Rheinhessen Tourism GmbH|
|Contact Person:||Christian Halbig|
|LAG decision of:||06/16/2016|
|Air flow:||40,600 € EAFRD funds|